Ishika Singh
Ishika Singh

Social media strategist · Content strategy

Ishika
Singh

Creative storyteller who turns scrolls into smiles.

A marketing enthusiast passionate about content strategy and social media management. With strong communication skills, I craft campaigns that connect and captivate.

See the work Get in touch
8+Brands
5+Industries
8+Social media decks
Portrait of Ishika Singh smiling, standing among plants in warm evening light
Log in with a cup of coffee

Brands I have worked with

BSMSmoothhoundHungritosVelocityKanupriya Theatre CompanyNeptuneKairaliNot So Cool

Selected work

Stories that earn the scroll

Social content, strategy decks, newsletters and events across food, wellness, lifestyle and manufacturing.

Hungritos post: fries and ketchup forming a smile, with the line Spreading crispy smiles
Hungritos post: a spinning wheel asking What is your Hungritos mood today
Hungritos reel cover: a guitar with sliders, titled A symphony of flavours for your tastebuds

Food and beverage · Instagram

Hungritos

Content for a premium ready-to-cook finger food brand. Playful feed posts such as a mood wheel and a flavour symphony, plus highlight covers for the T20 World Cup, WOFEX and Foodex Japan.

Feed designHighlight coversCampaign posts
Kairali post: Best Ayurvedic Night Serum, a green bottle of Kaircin facial oil with four benefit callouts

Ayurveda and wellness · Product launch

Kairali Ayurvedic Centre

A launch post for Kaircin, an Ayurvedic night serum. Four benefit callouts sit on a calm product shot, with a caption written around the skincare routine and a pointer to Kairali treatment centres.

Product postCaption writing
Smoothhound post: Weekend vibes, feet up, relaxation mode on, with a dark patterned sock
Smoothhound post: The only drama you need in your life is deciding which awesome socks to wear
Smoothhound post: Hack of the day, roll your socks, don't fold them

Lifestyle and fashion · Instagram

Smoothhound

Everyday socks with a sense of humour: a weekend-mode post, the only drama you need, and a roll-don't-fold sock hack, each with its own caption and hashtag set.

Feed creativesCaptionsHashtag sets
Deck slide titled Objectives: increase brand awareness, conversion rate, traffic and engagement, and targeting
Deck slide titled Social Media Feed, showing mock-ups of a red and yellow Instagram grid

Strategy · Decks

Social media decks

Full Instagram plans built for clients. The Jaycee Punching Solutions deck covers the company, objectives, content ideas, highlight covers, feed mock-ups and a colour palette.

Jaycee Punching SolutionsContent ideasColour palette
View more decks
NSTC Express cover over a forest stream: Believe in the Magic of Beginnings
Apr to Jun 2023Believe in the Magic of Beginnings
NSTC Express cover with a lighthouse at sunset: Lighthouse
Sep to Oct 2023Lighthouse, 12th edition
NSTC Express cover with a starry night sky: Art of Imagination
Nov to Dec 2023Art of Imagination, 13th edition
NSTC Express cover with a climber on a rock overhang: Stay Hungry, Stay Foolish
Jan to Feb 2024Stay Hungry, Stay Foolish, 14th edition

Editorial · Toastmasters

The NSTC Express

Edited and designed the newsletter of North Spark Toastmasters Club, with a new theme and cover for every edition.

View more editions
Eloquence 2023 early bird discount poster: registration price reduced from 500 to 350 rupees

Events · Public relations

Eloquence 2023

Public relations for a division-level Toastmasters event with an audience of 150+. The campaign ran an early-bird offer, from ₹500 to ₹350 until 30 March, and attendee video testimonials ahead of the 15 April event in New Delhi.

Event promotionVideo testimonialsRegistration copy

Experience

Where I have built

Social Media Strategist

Socio Labs

Focused on storytelling, content management, performance analysis, and designing visual decks to amplify brand identity and digital growth.

Newsletter Editor

North Spark Toastmasters Club

Designed and managed newsletters and engaged with members to drive participation and collaboration.

PR Team, Eloquence 2023

Toastmasters, Division E, District 41

Coordinated a division-level event for 150+ audience, managed data, led marketing efforts, and crafted engaging visuals for promotion.

Skills

What I do well

Social media management

Handled social media scheduling, performance analysis, and reporting while ensuring seamless client communication.

Content strategy

Created compelling narratives and targeted strategies to drive audience engagement and align with client goals.

Visual ideations

Designed social media decks, mood boards, and creative ad copies tailored for diverse industries, ensuring impactful and cohesive brand visuals.

Every strategy starts with four analysis pillars

Brand
Audience
Competitor
Content

Testimonials

Kind words

During Ishika’s internship as a Social Media Strategist at my company, she exhibited exceptional talent in client retention and seamless communication. Her creative innovation and ability to collaborate effectively with teams consistently delivered impactful results. I wholeheartedly recommend her for future roles, confident in her ability to excel in any endeavor she pursues.
Shivang SrivastavaBusiness Head, Socio Labs
I had the pleasure of working with Ishika Singh in Toastmasters, where she excelled as an active and dedicated member. She seamlessly managed multiple Executive Committee roles, bringing creativity and commitment to each. Her exceptional work with the Newsletter Team ensured timely, high-quality releases, even under challenges, with innovative and audience-focused content.
Akash GargToastmasters

Contact

Let’s talk over coffee.

Have a brand, a campaign or an idea worth telling well? Write to me.

LinkedIn

Log in with a cup of coffee.